Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?

Publisher： John Wiley & Sons Inc

E-ISSN： 1479-1838|1472-0817|5|317-324

ISSN： 1472-0817

Source： JOURNAL OF CONSUMER BEHAVIOUR, Vol.1472-0817, Iss.5, 2015-09, pp. : 317-324

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