Is Total Trust Possible? An Empirical Study in Relationship Selling

Author: Wong Y. H.   Leung T K.P.   Chan Ricky Y.K.   To Chester K.M.   So Stanley H.F.  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.16, Iss.4, 2004-11, pp. : 107-131

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Abstract