Consumer Choice of Airlines in Malaysia: A Synthesis of Perspectives from Participants in the Air Travel Market

Author: Oyewole Philemon   Sankaran Muthulakshmi   Choudhury Pravat  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.20, Iss.1, 2007-07, pp. : 19-31

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract