Related content

Marketing financial services to Hispanic American consumers: a portfolio-centric analysis

By Stevenson Thomas H.   Plath D. Anthony  

Journal of Services Marketing, Vol. 20, Iss. 1, 2006-01 ,pp. : 37-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Hispanic identity and acculturation: implications for management

By Romero Eric J  

Cross Cultural Management, Vol. 11, Iss. 1, 2004-01 ,pp. : 62-71

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle-class Indian consumers

By Gupta Nitin  

International Journal of Emerging Markets, Vol. 8, Iss. 1, 2013-01 ,pp. : 24-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Validating acculturation models: the case of the Australian-Chinese consumers

By Quester Pascale G   Chong Irene  

Journal of Consumer Marketing, Vol. 18, Iss. 3, 2001-05 ,pp. : 203-218

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of acculturation on consumer relational bonding in banking relationships

By Chai Joe Choon Yean   Deans Kenneth R.   Biggemann Sergio  

Journal of Strategic Marketing, Vol. 20, Iss. 5, 2012-08 ,pp. : 393-410

Routledge Ltd

Access to resources Recommend Favorite