Author： Suh Taewon Badrinarayanan Vishag
Publisher： Emerald Group Publishing Ltd
ISSN： 0265-1335
Source： International Marketing Review, Vol.31, Iss.3, 2014-05, pp. : 283-307
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Access to resources
Recommend
Transnational horizontal project teams
Journal of World Business, Vol. 38, Iss. 2, 2003-05 ,pp. :
Exploring the effectiveness of consumer creativity in online marketing communications
By Jintao Wu Department of Management (Lingnan College) Sun Yat-Sen University Guangzhou ChinaDepartment of Management (Lingnan College) Sun Yat-Sen University Guangzhou China Na Wen Department of Marketing (College of Business) City University of Hong Kong Kowloon Hong KongDepartment of Marketing (College of Business) City University of Hong Kong Kowloon Hong Kong Wenyu Dou Department of Marketing (College of Business) City University of Hong Kong Kowloon Hong KongDepartment of Marketing (College of Business) City University of Hong Kong Kowloon Hong Kong Junsong Chen Department of Business Administration (School of Business) East China University of Science and Technology Shanghai ChinaDepartment of Business Administration (School of Business) East China University of Science and Technology Shanghai China
European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. :
International business versus international marketing
International Marketing Review, Vol. 19, Iss. 1, 2002-03 ,pp. :