Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter?

Author：      

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.30, Iss.9-10, 2014-08, pp. : 904-924

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Does image of country-of-origin matter to brand equity?

By Yasin Norjaya Mohd   Noor Mohd Nasser   Mohamad Osman  

Journal of Product and Brand Management, Vol. 16, Iss. 1, 2007-03 ,pp. : 38-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of brand extensions on product brand image

By Arslan F. Müge   Altuna Oylum Korkut  

Journal of Product and Brand Management, Vol. 19, Iss. 3, 2010-01 ,pp. : 170-180

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The negative impact of brand extensions on parent brand image

By Martínez Eva   Pina José M  

Journal of Product and Brand Management, Vol. 12, Iss. 7, 2003-11 ,pp. : 432-448

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of brand extension strategies upon brand image

By Martínez Eva   Chernatony Leslie de  

Journal of Consumer Marketing, Vol. 21, Iss. 1, 2004-01 ,pp. : 39-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Does brand trust matter to brand equity?

By Delgado-Ballester Elena   Munuera-Alemán José Luis  

Journal of Product and Brand Management, Vol. 14, Iss. 3, 2005-03 ,pp. : 187-196

Emerald Group Publishing Ltd

Access to resources Recommend Favorite