The influence of in-store product holders on orientation towards the product and on purchase intention

Author： Gabrielli Veronica   Cavazza Nicoletta  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.24, Iss.3, 2014-05, pp. : 311-327

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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