"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events

Author: Ruth Julie A.   Simonin Bernard L.  

Publisher: M. E. Sharpe Inc

ISSN: 0091-3367

Source: Journal of Advertising, Vol.32, Iss.3, 2003-10, pp. : 19-30

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract