Do reward programs build loyalty to restaurants? The moderating effect of long-term orientation on the timing and types of rewards

Author： Park Seung-Bae Chung Namho Woo Sang-Cheol

Publisher： Emerald Group Publishing Ltd

ISSN： 0960-4529

Source： Managing Service Quality, Vol.23, Iss.3, 2013-05, pp. : 225-244

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