Author: Srinivasan N. Jain S.C. Sikand K.
Publisher: Elsevier
ISSN: 0969-5931
Source: International Business Review, Vol.13, Iss.1, 2004-02, pp. : 65-82
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
By Lähtinen Katja Vivanco Dora Alina Samaniego Toppinen Anne
Journal of Product and Brand Management, Vol. 23, Iss. 3, 2014-05 ,pp. :
A dynamic approach to country-of-origin effect
By Lampert Shlomo I Jaffe Eugene D
European Journal of Marketing, Vol. 32, Iss. 1-2, 1998-01 ,pp. :
Country-of-Origin 1965-2004: A Literature Review
By Keith Dinnie
Journal of Customer Behaviour, Vol. 3, Iss. 2, 2004-07 ,pp. :
Country-of-origin and private-label merchandise
By Parsons Andrew G. Ballantine Paul W. Wilkinson Helene
Journal of Marketing Management, Vol. 28, Iss. 5-6, 2012-05 ,pp. :