Customer portfolio analysis: Crisp classification versus fuzzy classification - Based on the supermarket industry

Author： Hiziroglu Abdulkadir   Patwa Jeeyan   Talwar Vishal  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1862

Source： Journal of Targeting, Measurement and Analysis for Marketing, Vol.20, Iss.2, 2012-06, pp. : 67-83

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