Intellectual architecture as place brand

ISSN： 1744-070X

Source： Place Branding, Vol.2, Iss.3, 2006-07, pp. : 220-228

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Place brand architecture: Strategic management of the brand portfolio

By Dooley Gregory Bowie David

Place Branding, Vol. 1, Iss. 4, 2005-11 ,pp. : 402-419

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Architecture as brand: store design and brand identity

By Kirby A.E. Kent A.M.

Journal of Product and Brand Management, Vol. 19, Iss. 6, 2010-09 ,pp. : 432-439

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Place branding: creating self-brand connections and brand advocacy

By Kemp Elyria Childers Carla Y. Williams Kim H.

Journal of Product and Brand Management, Vol. 21, Iss. 7, 2012-10 ,pp. : 508-515

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The corporate brand association base: A conceptual model for the creation of inclusive brand architecture

By Uggla Henrik

European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. : 785-802

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

In search of the genius IOCI: The essence of a place brand

By Skinner Heather

The Marketing Review, Vol. 11, Iss. 3, 2011-09 ,pp. : 281-292

Westburn Publishers Ltd

Access to resources Recommend Favorite