Suggestibility as an operant factor in advertising effects, cognitive defences and the issue of consumer sovereignty

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.8, Iss.4, 2009-12, pp. : 347-359

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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