Researching the social Web: marketing information from virtual communities

By Maclaran Pauline   Catterall Miriam  

Marketing Intelligence & Planning, Vol. 20, Iss. 6, 2002-10 ,pp. : 319-326

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Names versus faces: examining spokesperson-based congruency effects in advertising

By IlicicJasminaBusiness School   The University of Adelaide   Adelaide   Australia   BaxterStacey MNewcastle Business School   University of Newcastle   Callaghan   Australia   KulczynskiAliciaNewcastle Business School   The University of Newcastle   Callaghan   Australia  

European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. : 62-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Enhancing business networks using social network based virtual communities

By Lea Bih-Ru   Yu Wen-Bin   Maguluru Nisha   Nichols Michael  

Industrial Management & Data Systems, Vol. 106, Iss. 1, 2006-01 ,pp. : 121-138

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Genetic Information: Consumers' Right to Privacy Versus Insurance Companies' Right to Know a Public Opinion Survey

By Borna S.  

Journal of Business Ethics, Vol. 19, Iss. 4, 1999-05 ,pp. : 355-362

Springer Publishing Company

Access to resources Recommend Favorite

Virtual communities come of age: Parallel service, value, and propositions offered in communal online space

By Laing Angus   Keeling Debbie   Newholm Terry  

Journal of Marketing Management, Vol. 27, Iss. 3-4, 2011-03 ,pp. : 291-315

Routledge Ltd

Access to resources Recommend Favorite