Names versus faces: examining spokesperson-based congruency effects in advertising

Author： IlicicJasminaBusiness School The University of Adelaide Adelaide Australia BaxterStacey MNewcastle Business School University of Newcastle Callaghan Australia KulczynskiAliciaNewcastle Business School The University of Newcastle Callaghan Australia

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|1-2|62-81

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 62-81

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