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Author: IlicicJasminaBusiness School The University of Adelaide Adelaide Australia BaxterStacey MNewcastle Business School University of Newcastle Callaghan Australia KulczynskiAliciaNewcastle Business School The University of Newcastle Callaghan Australia
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|1-2|62-81
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 62-81
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