The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty

By Meyer-Waarden Lars   Benavent Christophe   Castéran Herbert  

International Journal of Retail & Distribution Management, Vol. 41, Iss. 3, 2013-03 ,pp. : 201-225

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Impact of Loyalty Programmes on Repeat Purchase Behaviour

By Meyer-Waarden Lars   Benavent Christophe  

Journal of Marketing Management, Vol. 22, Iss. 1, 2006-02 ,pp. : 61-88

Routledge Ltd

Access to resources Recommend Favorite

What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes

By Liu Matthew Tingchi   Brock James L.   Singh Ramendra   Chu Rongwei   Sy-Changco Joseph  

The International Review of Retail, Distribution and Consumer Research, Vol. 22, Iss. 4, 2012-09 ,pp. : 365-383

Routledge Ltd

Access to resources Recommend Favorite

Modeling store loyalty: perceived value in market orientation practice

By Chen Shu-Ching   Quester Pascale G.  

Journal of Services Marketing, Vol. 20, Iss. 3, 2006-04 ,pp. : 188-198

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Impact of Corporate Behavior on Perceived Product Value

By Creyer E.H.  

Marketing Letters, Vol. 7, Iss. 2, 1996-03 ,pp. : 173-185

Springer Publishing Company

Access to resources Recommend Favorite