Guilty by stereotypic association: Country animosity and brand prejudice and discrimination

Author： Russell Cristel  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.21, Iss.4, 2010-12, pp. : 413-425

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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