Transcending innovativeness towards strategic reflexivity

Author: Vrontis Demetris   Thrassou Alkis   Chebbi Hela   Yahiaoui Dorra  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.15, Iss.4, 2012-08, pp. : 420-437

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Abstract