Author: Fairlie Robin
Publisher: Palgrave Macmillan Ltd
ISSN: 1478-0844
Source: Interactive Marketing, Vol.6, Iss.2, 2004-10, pp. : 201-202
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Positioning and branding your organisation
By Knox Simon
Journal of Product and Brand Management, Vol. 13, Iss. 2, 2004-03 ,pp. :
Tourism destination branding complexity
By Pike Steven
Journal of Product and Brand Management, Vol. 14, Iss. 4, 2005-04 ,pp. :
Journal of Product and Brand Management, Vol. 14, Iss. 2, 2005-02 ,pp. :