Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

Author： Nysveen Herbjørn   Pedersen Per E   Skard Siv  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1803

Source： The Journal of Brand Management, Vol.20, Iss.5, 2013-04, pp. : 404-423

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