Drivers of three SMS ad responses

Author： Riquelme Hernan E   Rios Rosa E   Enezi Saleh O Al  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1862

Source： Journal of Targeting, Measurement and Analysis for Marketing, Vol.20, Iss.1, 2012-03, pp. : 1-15

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