Relationship behavior between customers and service providers in demarketing situations: What makes customers try to improve their relationships?

Author： Suh Munshik Rho Taeseok Greene Henry

Publisher： Palgrave Macmillan Ltd

ISSN： 1741-2447

Source： The Journal of Database Marketing & Customer Strategy Management, Vol.19, Iss.1, 2012-03, pp. : 39-55

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