Author： Bradlow Eric Bronnenberg Bart Russell Gary Arora Neeraj Bell David Duvvuri Sri Hofstede Frankel Sismeiro Catarina Thomadsen Raphael Yang Sha
Publisher： Springer Publishing Company
ISSN： 0923-0645
Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 267-278
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