Choice Models and Customer Relationship Management

Author： Kamakura Wagner   Mela Carl   Ansari Asim   Bodapati Anand   Fader Pete   Iyengar Raghuram   Naik Prasad   Neslin Scott   Sun Baohong   Verhoef Peter   Wedel Michel   Wilcox Ron  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 279-291

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