Author: Soman Dilip Ainslie George Frederick Shane Li Xiuping Lynch John Moreau Page Mitchell Andrew Read Daniel Sawyer Alan Trope Yaacov Wertenbroch Klaus Zauberman Gal
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 347-360
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