Incorporating Behavioral Anomalies in Strategic Models

Author: Narasimhan Chakravarthi   He Chuan   Anderson Eric   Brenner Lyle   Desai Preyas   Kuksov Dmitri   Messinger Paul   Moorthy Sridhar   Nunes Joseph   Rottenstreich Yuval   Staelin Richard   Wu George   Zhang Z.  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 361-373

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Abstract