Author: Narasimhan Chakravarthi He Chuan Anderson Eric Brenner Lyle Desai Preyas Kuksov Dmitri Messinger Paul Moorthy Sridhar Nunes Joseph Rottenstreich Yuval Staelin Richard Wu George Zhang Z.
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 361-373
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Abstract