Choice Based on Goals

Author: Osselaer Stijn   Ramanathan Suresh   Campbell Margaret   Cohen Joel   Dale Jeannette   Herr Paul   Janiszewski Chris   Kruglanski Arie   Lee Angela   Read Stephen   Russo J.   Tavassoli Nader  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 335-346

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Abstract