A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options

Author： desarbo W.S.  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.7, Iss.2, 1996-03, pp. : 131-145

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Deriving joint space positioning maps from consumer preference ratings

By DeSarbo Wayne  

Marketing Letters, Vol. 22, Iss. 1, 2011-03 ,pp. : 1-14

Springer Publishing Company

Access to resources Recommend Favorite

Model for market segments evaluation and selection

By Sarabia Francisco J  

European Journal of Marketing, Vol. 30, Iss. 4, 1996-04 ,pp. : 58-74

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

New product development team improvisation and speed-to-market: an extended model

By Akgün Ali E.   Lynn Gary S.  

European Journal of Innovation Management, Vol. 5, Iss. 3, 2002-09 ,pp. : 117-129

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

From market entry to new product development in China: Environmental Systems Controls

By Pitta Dennis  

Journal of Product and Brand Management, Vol. 14, Iss. 2, 2005-02 ,pp. : 119-122

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A new relationship marketing model and its application in the affinity credit card market

By Worthington Steve   Horne Suzanne  

The International Journal of Bank Marketing, Vol. 16, Iss. 1, 1998-01 ,pp. : 39-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite