Author: Mayhew G.
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.8, Iss.2, 1997-04, pp. : 217-228
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Nowak Glen J. Cameron Glen T. Delorme Denise
Journal of Marketing Communications, Vol. 2, Iss. 3, 1996-09 ,pp. :
Revitalizing mature packaged goods
By Wansink Brian Huffman Cynthia
Journal of Product and Brand Management, Vol. 10, Iss. 4, 2001-08 ,pp. :