Developing and validating measures of facets of customer-based brand equity

Author： Netemeyer R.G. Krishnan B. Pullig C. Wang G. Yagci M. Dean D. Ricks J. Wirth F.

Publisher： Elsevier

ISSN： 0148-2963

Source： Journal of Business Research, Vol.57, Iss.2, 2004-02, pp. : 209-224

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