The impact of resource-strategy correspondence on marketing performance - financial performance tradeoffs

Author: Furrer Olivier   Alexandre Maria Tereza   Sudharshan D.  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.15, Iss.2-3, 2007-05, pp. : 161-183

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract