Does image of country-of-origin matter to brand equity?

By Yasin Norjaya Mohd   Noor Mohd Nasser   Mohamad Osman  

Journal of Product and Brand Management, Vol. 16, Iss. 1, 2007-03 ,pp. : 38-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Impact of country of origin and word of mouth on brand equity

By Murtiasih Sri   Sucherly Sucherly   Siringoringo Hotniar  

Marketing Intelligence & Planning, Vol. 32, Iss. 5, 2014-07 ,pp. : 616-629

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer brand classifications: an assessment of culture-of-origin versus country-of-origin

By Lim Kenny   O'Cass Aron  

Journal of Product and Brand Management, Vol. 10, Iss. 2, 2001-05 ,pp. : 120-136

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of country of origin on brand equity: an empirical study on generic drugs

By Sanyal Shamindra Nath   Datta Saroj Kumar  

Journal of Product and Brand Management, Vol. 20, Iss. 2, 2011-04 ,pp. : 130-140

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The interactive influence of country of origin of brand and product involvement on purchase intention

By Prendergast Gerard P.   Tsang Alex S.L.   Chan Cherry N.W.  

Journal of Consumer Marketing, Vol. 27, Iss. 2, 2010-01 ,pp. : 180-188

Emerald Group Publishing Ltd

Access to resources Recommend Favorite