Journal of Database Marketing ,volume 19,issue 2  (06-2012)

Period of time： 2012年2期

Publisher： Palgrave Macmillan Ltd

Founded in： 2000

Total resources： 4

ISSN： 1741-2447

Subject： F7 Trade Economy

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Journal of Database Marketing ,volume 19,issue 2

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Editorial

By Ozimek Jane Fae in (2012)

Journal of Database Marketing ,volume 19,issue 2 , Vol. 19, Iss. 2, 2012-06 , pp. 77-81

Palgrave Macmillan Ltd

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CRM technology use and implementation benefits in an emerging market

By Abdul-Muhmin Alhassan G in (2012)

Journal of Database Marketing ,volume 19,issue 2 , Vol. 19, Iss. 2, 2012-06 , pp. 82-97

Palgrave Macmillan Ltd

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The impact of social network-based segmentation on customer loyalty in the telecommunication industry

By Xevelonakis Evangelos,Som Patrick in (2012)

Journal of Database Marketing ,volume 19,issue 2 , Vol. 19, Iss. 2, 2012-06 , pp. 98-106

Palgrave Macmillan Ltd

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The death of personal service: Will financial services customers who serve themselves do better than if they are served?

By Stone Merlin in (2012)

Journal of Database Marketing ,volume 19,issue 2 , Vol. 19, Iss. 2, 2012-06 , pp. 107-119

Palgrave Macmillan Ltd

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Customer behavior toward online insurance services in India

By Khare Arpita,Dixit Saumya,Chaudhary Ruchi,Kochhar Priyanka,Mishra Shruti in (2012)

Journal of Database Marketing ,volume 19,issue 2 , Vol. 19, Iss. 2, 2012-06 , pp. 120-133

Palgrave Macmillan Ltd

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Databases in the cloud: How business communication is changing

By Sparks Adrian in (2012)

Journal of Database Marketing ,volume 19,issue 2 , Vol. 19, Iss. 2, 2012-06 , pp. 134-137

Palgrave Macmillan Ltd

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Using a decision support optimisation software tool to maximise returns from an overall marketing budget: A case study from a B-to-C marketing company

By Rowson Paul,Thompson Howard,Berry Julian in (2012)

Journal of Database Marketing ,volume 19,issue 2 , Vol. 19, Iss. 2, 2012-06 , pp. 138-142

Palgrave Macmillan Ltd

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Total 7 item(s)