Selling Financial Services to the Affluent

By Shultz Clifford J   Prince Russ Alan  

The International Journal of Bank Marketing, Vol. 12, Iss. 3, 1994-03 ,pp. : 9-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer Empowerment and Satisfaction through the Consultative Selling Process in the Retail Industry

By  

International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol. 9, Iss. 3, 2018-07 ,pp. : 34-49

IGI Global_journal

Access to resources Recommend Favorite

Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets

By Mundt Kerry   Dawes John   Sharp Byron  

Journal of Consumer Marketing, Vol. 23, Iss. 7, 2006-12 ,pp. : 465-469

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions

By DeCarlo Thomas  

Journal of the Academy of Marketing Science, Vol. 41, Iss. 4, 2013-07 ,pp. : 418-435

Springer Publishing Company

Access to resources Recommend Favorite

Case study Strategic challenges in the financial services industry

By Henson Steve W   Wilson Joey C  

The Journal of Business and Industrial Marketing, Vol. 17, Iss. 5, 2002-08 ,pp. : 407-418

Emerald Group Publishing Ltd

Access to resources Recommend Favorite