Managing word of mouth communication: empirical evidence from India

Author： Ennew Christine T Banerjee Ashish K Li Derek

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.18, Iss.2, 2000-02, pp. : 75-83

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Word-of-mouth communication in the service marketplace

By Mangold W Glynn Miller Fred Brockway Gary R

Journal of Services Marketing, Vol. 13, Iss. 1, 1999-01 ,pp. : 73-89

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Managing negative word-of-mouth: an exploratory study

Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. : 1423-1447

Routledge Ltd

Access to resources Recommend Favorite

Word of mouth: understanding and managing referral marketing

By Buttle Francis A.

Journal of Strategic Marketing, Vol. 6, Iss. 3, 1998-09 ,pp. : 241-254

Routledge Ltd

Access to resources Recommend Favorite

Antecedents of travellers' electronic word-of-mouth communication

By Liang Silvia Wan-Ju Ekinci Yuksel Occhiocupo Nicoletta Whyatt Georgina

Journal of Marketing Management, Vol. 29, Iss. 5-6, 2013-04 ,pp. : 584-606

Routledge Ltd

Access to resources Recommend Favorite

Word-of-mouth communication - a shared-cost approach

By Burke Gerald Ian

Journal of Marketing Communications, Vol. 2, Iss. 4, 1996-12 ,pp. : 219-230

Routledge Ltd

Access to resources Recommend Favorite