Perceptions of relationship marketing among account managers of commercial banks in a Chinese environment

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.18, Iss.7, 2000-07, pp. : 315-327

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The impact of internal marketing on commercial banks' market orientation

By Awwad Mohammad Suleiman Agti Djouhara Ali Mohammad

The International Journal of Bank Marketing, Vol. 29, Iss. 4, 2011-06 ,pp. : 308-332

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Banks, retailers and their customers: a relationship marketing perspective

By Colgate Mark Alexander Nicholas

The International Journal of Bank Marketing, Vol. 16, Iss. 4, 1998-04 ,pp. : 144-152

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modelling relationship marketing and performance of Nigerian banks

By Asikhia Olalekan

International Journal of Business Innovation and Research, Vol. 6, Iss. 5, 2012-08 ,pp. : 514-531

Inderscience Publishers

Access to resources Recommend Favorite

Global account management: the new frontier in relationship marketing

By Yip George S Madsen Tammy L

International Marketing Review, Vol. 13, Iss. 3, 1996-03 ,pp. : 24-42

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Australian marketing managers' perceptions of the Internet: A quasi-longitudinal perspective

By Leong Elaine K.F. Ewing Michael T Pitt Leyland F

European Journal of Marketing, Vol. 37, Iss. 3-4, 2003-04 ,pp. : 554-571

Emerald Group Publishing Ltd

Access to resources Recommend Favorite