Transparent pricing: theory, tests, and implications for marketing practice

By Carter Robert  

Journal of the Academy of Marketing Science, Vol. 38, Iss. 6, 2010-12 ,pp. : 759-774

Springer Publishing Company

Access to resources Recommend Favorite

A Service Quality Model and its Marketing Implications

By Grönroos Christian  

European Journal of Marketing, Vol. 18, Iss. 4, 1993-12 ,pp. : 36-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship Marketing Theory: Its Roots and Direction

By Möller Kristian   Halinen Aino  

Journal of Marketing Management, Vol. 16, Iss. 1-3, 2000-02 ,pp. : 29-54

Routledge Ltd

Access to resources Recommend Favorite

Congruence of domestic and export marketing strategies - An empirical investigation of its performance implications

By Stewart David B   McAuley Andrew  

International Marketing Review, Vol. 17, Iss. 6, 2000-06 ,pp. : 563-586

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An examination of buying centres in Irish biotechnology companies and its marketing implications

By Howard Paul   Doyle Declan  

The Journal of Business and Industrial Marketing, Vol. 21, Iss. 5, 2006-08 ,pp. : 266-280

Emerald Group Publishing Ltd

Access to resources Recommend Favorite