Framing and involvement effects on consumers' brand choice

Author： Gamliel Eyal   Herstein Ram   Abrantes José Luís   Albayrak Tahir   Caber Meltem  

Publisher： Emerald Group Publishing Ltd

ISSN： 1450-2194

Source： EuroMed Journal of Business, Vol.8, Iss.2, 2013-07, pp. : 117-133

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