Framing and involvement effects on consumers' brand choice

By Gamliel Eyal   Herstein Ram   Abrantes José Luís   Albayrak Tahir   Caber Meltem  

EuroMed Journal of Business, Vol. 8, Iss. 2, 2013-07 ,pp. : 117-133

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Country-of-origin and brand effects on consumers' evaluations of cruise lines

By Ahmed Zafar U   Johnson James P   Ling Chew Pei   Fang Tan Wai   Hui Ang Kah  

International Marketing Review, Vol. 19, Iss. 3, 2002-03 ,pp. : 279-302

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention

By Knight Dee K.   Kim Eun Young  

Journal of Fashion Marketing and Management, Vol. 11, Iss. 2, 2007-05 ,pp. : 270-280

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions

By Fetscherin Marc   Toncar Mark  

International Marketing Review, Vol. 27, Iss. 2, 2010-04 ,pp. : 164-178

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Ethical consumers' brand avoidance

By Rindell Anne   Strandvik Tore   Wilén Kristoffer  

Journal of Product and Brand Management, Vol. 23, Iss. 2, 2014-04 ,pp. : 114-120

Emerald Group Publishing Ltd

Access to resources Recommend Favorite