Successful implementation of CRM in luxury hotels: determinants and measurements

Author： Sarmaniotis Christos   Assimakopoulos Costas   Papaioannou Eugenia  

Publisher： Emerald Group Publishing Ltd

ISSN： 1450-2194

Source： EuroMed Journal of Business, Vol.8, Iss.2, 2013-07, pp. : 134-153

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