Selling Financial Services to the Affluent

By Shultz Clifford J   Prince Russ Alan  

The International Journal of Bank Marketing, Vol. 12, Iss. 3, 1994-03 ,pp. : 9-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Selling home entertainment on the Internet: an overview of a dynamic marketplace

By McQuitty Shaun   Peterson Robin T  

Journal of Consumer Marketing, Vol. 17, Iss. 3, 2000-03 ,pp. : 233-248

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Interactive services: how to identify and target the new markets

By Kangis Peter   Rankin Kathy  

Journal of Marketing Practice: Applied Marketing Science, Vol. 2, Iss. 3, 1996-03 ,pp. : 44-67

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consultative selling in financial services: an observational study of the mortgage mediation process

By Verhallen Theo M.M.   Greve Harriette   Frambach Ruud Th.  

The International Journal of Bank Marketing, Vol. 15, Iss. 2, 1997-04 ,pp. : 54-59

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Psychographic segmentation in the financial services context: a theoretical framework

By Andronikidis Andreas  

The Marketing Review, Vol. 8, Iss. 3, 2008-08 ,pp. : 277-296

Westburn Publishers Ltd

Access to resources Recommend Favorite