Retaining and divesting customers: an exploratory study of right customers, "at-risk" right customers, and wrong customers

Author： Woo Ka-shing   Fock Henry K.Y.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.18, Iss.3, 2004-05, pp. : 187-197

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