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International Marketing Review, Vol. 29, Iss. 4, 2012-07 ,pp. : 379-402

Emerald Group Publishing Ltd

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The effect of market orientation dimensions on multinational SBU's strategic performance: An empirical study

By Dong Xiaodan   Hinsch Christian Andrew   Zou Shaoming   Fu Huifen  

International Marketing Review, Vol. 30, Iss. 6, 2013-10 ,pp. : 591-616

Emerald Group Publishing Ltd

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Marketing research, market orientation and customer relationship management: a framework and implications for service providers

By Javalgi Rajshekhar (Raj) G.   Martin Charles L.   Young Robert B.  

Journal of Services Marketing, Vol. 20, Iss. 1, 2006-01 ,pp. : 12-23

Emerald Group Publishing Ltd

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Performance implications of market orientation, marketing resources, and marketing capabilities

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Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. : 173-187

Routledge Ltd

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Market orientation: relation to structure and performance

By Jr Kenneth W Green   Inman R Anthony   Brown Gene   Willis T Hillman  

The Journal of Business and Industrial Marketing, Vol. 20, Iss. 6, 2005-06 ,pp. : 276-284

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