Mediated relationships between the constituents of service quality and behavioural intentions: a study of women's college basketball fans

Author: Koo Gi-Yong   Andrew Damon P.S.   Kim Sora  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.4, Iss.4, 2009-01, pp. : 390-411

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content