Consumer-based brand equity and country-of-origin relationships: Some empirical evidence

By Pappu Ravi   Quester Pascale G.   Cooksey Ray W.  

European Journal of Marketing, Vol. 40, Iss. 5-6, 2006-05 ,pp. : 696-717

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Does image of country-of-origin matter to brand equity?

By Yasin Norjaya Mohd   Noor Mohd Nasser   Mohamad Osman  

Journal of Product and Brand Management, Vol. 16, Iss. 1, 2007-03 ,pp. : 38-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A flexible model of consumer country-of-origin perceptions

By Knight Gary A   Calantone Roger J  

International Marketing Review, Vol. 17, Iss. 2, 2000-02 ,pp. : 127-145

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Conceptualizing the country of origin of brand

By Phau Ian   Prendergast Gerard  

Journal of Marketing Communications, Vol. 6, Iss. 3, 2000-09 ,pp. : 159-170

Routledge Ltd

Access to resources Recommend Favorite

Country-of-origin and brand effects on consumers' evaluations of cruise lines

By Ahmed Zafar U   Johnson James P   Ling Chew Pei   Fang Tan Wai   Hui Ang Kah  

International Marketing Review, Vol. 19, Iss. 3, 2002-03 ,pp. : 279-302

Emerald Group Publishing Ltd

Access to resources Recommend Favorite