Country image, informational influence, collectivism/individualism, and brand loyalty: exploring the automobile purchase patterns of Chinese Americans

Author: Wu Guohua  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.28, Iss.3, 2011-05, pp. : 169-177

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract