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By Yasin Norjaya Mohd   Noor Mohd Nasser   Mohamad Osman  

Journal of Product and Brand Management, Vol. 16, Iss. 1, 2007-03 ,pp. : 38-48

Emerald Group Publishing Ltd

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Integrating country-of-origin image and brand image in corporate rebranding: the case of China

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Marketing Intelligence & Planning, Vol. 31, Iss. 5, 2013-07 ,pp. : 508-521

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The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

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Journal of Consumer Marketing, Vol. 23, Iss. 5, 2006-08 ,pp. : 248-265

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Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's image

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Journal of Product and Brand Management, Vol. 20, Iss. 5, 2011-08 ,pp. : 356-367

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Country image, informational influence, collectivism/individualism, and brand loyalty: exploring the automobile purchase patterns of Chinese Americans

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Journal of Consumer Marketing, Vol. 28, Iss. 3, 2011-05 ,pp. : 169-177

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