The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases

Author: Herrmann Andreas   Xia Lan   Monroe Kent B.   Huber Frank  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.16, Iss.1, 2007-03, pp. : 49-58

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Abstract