Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

Author: Baines Paul R.   Worcester Robert M.   Jarrett David   Mortimore Roger  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.19, Iss.1-2, 2003-02, pp. : 225-249

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Abstract