Re-examining and empirically validating the End User Computing Satisfaction models for satisfaction measurement in the internet banking context

By Marakarkandy Bijith   Yajnik Nilay  

The International Journal of Bank Marketing, Vol. 31, Iss. 6, 2013-09 ,pp. : 440-455

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effects of promotional-based advertising on brand associations

By Clayton Michael   Heo Jun  

Journal of Product and Brand Management, Vol. 20, Iss. 4, 2011-07 ,pp. : 309-315

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An examination of the cross-cultural female response to offensive sex role portrayals in advertising: A research note

By Ford John B   LaTour Michael S   Honeycutt Earl D    

International Marketing Review, Vol. 14, Iss. 6, 1997-06 ,pp. : 409-423

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An examination on multiple celebrity endorsers in advertising

By Hsu Chung-kue   McDonald Daniella  

Journal of Product and Brand Management, Vol. 11, Iss. 1, 2002-03 ,pp. : 19-29

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Names versus faces: examining spokesperson-based congruency effects in advertising

By IlicicJasminaBusiness School   The University of Adelaide   Adelaide   Australia   BaxterStacey MNewcastle Business School   University of Newcastle   Callaghan   Australia   KulczynskiAliciaNewcastle Business School   The University of Newcastle   Callaghan   Australia  

European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. : 62-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite